About Us

We’ve seen how well-crafted political messages with emotional phrases like “Death Panels,” “Change” and “Take Our Country Back” have had a major impact on voter decisions. Powerful political messages can help win elections, which has made political advertising a big business.

The 2012 Election will be the most expensive in history, with billions of dollars spent on the marketing of candidates and policies – most of it on television.  The effectiveness of all this spending will depend on the words and images that the campaigns, parties and groups use in their messages.

Here is where you can contribute effective political messaging for Democrats and Independents in 2012.  Welcome to TellTheMachine, a laboratory for ideas to win the election.

How would you promote the policies you favor – or defeat the policies you oppose – in a TV ad, viral video or talking point?  

Tell us in a few words what makes your candidate better than their opponent.

Make us feel why we should trust one party and fear the other.

Select a category, and post your Video, Words and Images for Election 2012.  Improve on other contributors’ ideas.  Vote for the ones you like and make them rise to the top.